| J&J Earthwards: Driving the Company's Commitment to Design Sustainable Products | |
| At Johnson & Johnson, the Earthwards® approach embodies the company’s commitment to product stewardship and defines how they address environmental and social impacts. It was used to engage product development teams and drive continuous product innovation by designing more sustainable solutions across a product’s lifecycle. The J&J Earthwards® program has evolved to the point that sustainable design thinking has been institutionalized in the product lifecycle as a part of the New Product Development stage gate process. During this session, J&J will provide an overview of their Earthwards® program, including the driver behind the program’s inception, how it was built through awareness, harnessing the program’s successes and its evolution to becoming an integral part of the J&J New Product Development design stage gate process.
Presenter(s): Michael Chung, Senior Manager of Product Stewardship, Johnson & Johnson |
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