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Using Information from Customers and Competitors to Drive Product Design Decisions

Customer insights and inquiries, as well as competitor data, can be used to demonstrate the business value of product environmental design attributes, but what’s the most effective way to use this information? During this session, examples of how product features can be influenced in the development process will be presented. Best practices for using this data in discussions with executives and product development teams will also be covered.

Presenter(s): John Ortiz, Director, Product Stewardship, HP​

Presentation Date: 5/23/2016

Contact Hour(s): 1.0



Your Price: $24.95

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