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Creating Business Value Using the Full Understanding of a Company’s Product Portfolio

There has been an increase in innovation by companies to create more sustainable products. With success in driving revenue and brand as well as mitigating risks and reducing costs, companies are exploring how to more fully understand the sustainability strengths and weaknesses of the portfolio, including ones that are more sustainable and contribute to solid business values and ones that may not be sustainable and potentially not contribute to positive business value. This session will allow companies to present their approaches to portfolio segmentation, explore similarities and the differences among them, and, in an interactive setting, generate ideas on how best to reach alignment on an overall portfolio segmentation methodological framework that can be used as the foundation for future portfolio segmentation efforts.

Presenter(s): Jim Fava, PhD, Chief Sustainability Strategist, thinkstep, Doug Brown, Manager, Business Strategy-Sustainability, BASF​

Presentation Date: 5/25/2016

Contact Hour(s): 1.0



Your Price: $24.95

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